GET AN EXTRA 20% OFF SALE!

Cyber deals extended - use code
EXTRA20 at checkout
Three fishing rods with 'Ugly Stik' branding on a red and green background

Cyber Deals Extended

up to 40% off

Catch this deal on select rods, reels & combos - while supplies last!

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hooked on savings

40% off bestsellers

Sale
Elite Spinning Rod Prod | Ugly Stik®

Elite Spinning Rod (Prior Gen)

$50.99 $84.95
4.9
Rated 4.9 out of 5 stars
10
Sale
Elite Casting Rod Prod | Ugly Stik®

Elite Casting Rod (Prior Gen)

$50.99 $84.95
4.3
Rated 4.3 out of 5 stars
7
Sale
Elite Salmon Steelhead Spinning Rod Prod | Ugly Stik®

Elite Salmon/Steelhead Spinning Rod (Prior Gen)

$65.99 $109.95
4.4
Rated 4.4 out of 5 stars
8
Sale
Elite Salmon Steelhead Casting Rod Prod | Ugly Stik®

Elite Salmon/Steelhead Casting Rod (Prior Gen)

$65.99 $109.95
Sale
Elite Spinning Combo Prod | Ugly Stik®

Elite Spinning Combo (Prior Gen)

$71.99 $119.95
5.0
Rated 5.0 out of 5 stars
2
Sale
Elite Baitcast Combo Prod | Ugly Stik®

Elite Baitcast Combo (Prior Gen)

$83.99 $139.95
5.0
Rated 5.0 out of 5 stars
1
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Spend $100, get $15 in credit. Spend $175, get $30 in credit

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gifts for everyone

30% off stocking stuffers

Sale
Ugly 3 Knife Set | Ugly Stik®

Ugly Tools 3 Pack 7" Knife Set

$41.99 $59.99
3.3
Rated 3.3 out of 5 stars
3
Sale
Ugly 7 in. Boning Knife | Ugly Stik®

Ugly Tools 7in Boning Knife

$31.99 $44.99
Sale
Ugly 7 In. Tapered Knife | Ugly Stik®

Ugly Tools 7in Tapered Knife

$24.99 $34.99
5.0
Rated 5.0 out of 5 stars
1
Sale
Ugly Tools 9in Stiff Knife | Ugly Stik®

Ugly Tools 9in Stiff Knife

$34.99 $49.99
Sale
Ugly 9 In. Flex Knife | Ugly Stik®

Ugly Tools 9in Flex Knife

$31.99 $44.99
Sale
Ugly Gut Hook Bait Knife | Ugly Stik®

Ugly Tools Gut Hook Bait Knife

$20.99 $29.99
5.0
Rated 5.0 out of 5 stars
2
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cyber deals extended

toughest deals of the season

Ugly Stik GX2 fishing rod with green Christmas ornaments on a red background
use code extra20 for 20% off sale
Ugly Stik fishing rod held by a hand wearing red gloves against a green background
40% Off Rods, Reels & Combos
Ugly Stik branded tackle bag with tools on a wooden surface, Christmas decorations in the background
30% off tools & accessories
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  • 10 years
    Year Rod Warranty
  • Ugly Stik Bent Rod
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    30 Day Easy Returns
  • Ugly Stik Bent Rod
  • Free Shipping Orders $50+
  • Ugly Stik Bent Rod
  • up to $30 in credit
  • Ugly Stik Bent Rod
  • Ugly Stik Bent Rod
America's Toughest

Popular Categories

Ugly Stik Freshwater
Freshwater
Ugly Stik Saltwater
Saltwater
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Ice
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ugly looks good on you

new apparel drop

New
Logo Twill Trucker |Ugly Stik®

Logo Twill Trucker

$24.99
New
Logo Pullover Hoodie |Ugly Stik®

Logo Pullover Hoodie

$59.99
New
I'm with Ugly Graphic Tee |Ugly Stik®

I'm with Ugly Graphic Tee

$24.99
New
Logo Women's Pullover Hoodie |Ugly Stik®

Logo Women's Pullover Hoodie

$59.99
New
Long Sleeve Performance Hoodie Sun Shirt |Ugly Stik®

Long Sleeve Performance Hoodie Sun Shirt

$59.99
New
Double Logo Short Sleeve T-Shirt |Ugly Stik®

Double Logo Short Sleeve T-Shirt

$24.99
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Choose Your Own Adventure

Shop by Series

Ugly Stik GX2™
Ugly Stik GX2

Built tough to stand up to all the abuse you throw at it.

Shop GX2
Ugly Stik Carbon
Ugly Stik Carbon

Legendary durability with heightened sensitivity.

Shop Carbon
Ugly Stik Bigwater
Ugly Stik Bigwater

When dependability, toughness, and durability matter.

Shop Bigwater
Fishing rod with 'ELITE' branding on a checkered background
Ugly Stik ELITE

Legendary Ugly Stik toughness featuring premium cork handles.

Shop Elite

too tough for a bow

Still not sure? Grab A Gift Card.

When in doubt, let the angler figure it out. Skip the returns and send an Ugly Stik gift card — a gift that always lands a keeper.

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Red Ugly Stik Gift Card with candy canes