Our Ugly Story

Fishing Ugly for over 40 years!

about ugly stik

Ugly Stik’s legendary durability and strength started in 1976.

For over 40 years, Ugly Stik has delivered on its promise as the indestructible fishing rod. From the iconic clear tip all the way through to the handle, Ugly Stik provides anglers with the strongest, most durable rods in the world.

Today, Ugly Stik’s expanded assortment of rods, combos, tools, and nets are built tough to stand up to all the abuse you throw at it, so you never have to say ‘that one got away’.