Fishing rod with Ugly Stik+ holder on a snowy surface with a blurred background

reel in the coldest monsters

go ugly this ice season

Tough rods and combos from our newest GX2™ and Carbon series.

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chill tested, Ugly approved

Ice Fishing Picks

New
  • GX2™ Ice Spinning Rod|Ugly Stik®

GX2™ Ice Spinning Rod

$36.99
New
  • GX2™ Ice Spinning Combo|Ugly Stik®

GX2™ Ice Spinning Combo

$46.99
  • GX2™ Ice Spinning Combo|Ugly Stik®

GX2™ LE Ice Spinning Combo

$46.99
New
  • Carbon Ice Spinning Rod|Ugly Stik®

Carbon Ice Spinning Rod

$59.95
5.0
Rated 5.0 out of 5 stars
5
New
  • Carbon Ice Spinning Combo|Ugly Stik®

Carbon Ice Spinning Combo

$79.95
  • Ugly Gut Hook Bait Knife | Ugly Stik®

Ugly Tools Gut Hook Bait Knife

$29.99
4.8
Rated 4.8 out of 5 stars
4
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Reel In More. Get More.

Get Up to $30 in Credit

Spend $100, get $15 in credit. Spend $175, get $30 in credit. Your reward grows with your cart—limited time only.

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Ugly Stik Carbon Ice Spinning Rod laying flat on ice with fish with bait in it's mouth laying next to the combo.

New Arrivals

New
  • Elite Spinning Rod|Ugly Stik®

Elite Spinning Rod

$84.95
5.0
Rated 5.0 out of 5 stars
2
New
  • Elite Casting Rod|Ugly Stik®

Elite Casting Rod

$84.95
New
  • Elite Spinning Combo|Ugly Stik®

Elite Spinning Combo

$119.95
New
  • Elite Baitcast Combo|Ugly Stik®

Elite Baitcast Combo

$139.95
5.0
Rated 5.0 out of 5 stars
1
New
  • GX2™ Ice Spinning Combo|Ugly Stik®

GX2™ Ice Spinning Combo

$46.99
New
  • Carbon Ice Spinning Rod|Ugly Stik®

Carbon Ice Spinning Rod

$59.95
5.0
Rated 5.0 out of 5 stars
5
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  • 10 years
    Year Rod Warranty
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Ice
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new apparel drop

New
  • Logo Twill Trucker |Ugly Stik®

Logo Twill Trucker

$24.99
New
  • Logo Pullover Hoodie |Ugly Stik®

Logo Pullover Hoodie

2 Colors

$59.99
New
  • I'm with Ugly Graphic Tee |Ugly Stik®

I'm with Ugly Graphic Tee

$24.99
New
  • Logo Women's Pullover Hoodie |Ugly Stik®

Logo Women's Pullover Hoodie

$59.99
New
  • Long Sleeve Performance Hoodie Sun Shirt |Ugly Stik®

Long Sleeve Performance Hoodie Sun Shirt

$59.99
New
  • Double Logo Short Sleeve T-Shirt |Ugly Stik®

Double Logo Short Sleeve T-Shirt

$24.99
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Choose Your Own Adventure

Shop by Series

Ugly Stik GX2™
Ugly Stik GX2

Built tough to stand up to all the abuse you throw at it.

Shop GX2
Ugly Stik Carbon
Ugly Stik Carbon

Legendary durability with heightened sensitivity.

Shop Carbon
Ugly Stik Bigwater
Ugly Stik Bigwater

When dependability, toughness, and durability matter.

Shop Bigwater
Fishing rod with 'ELITE' branding on a checkered background
Ugly Stik ELITE

Legendary Ugly Stik toughness featuring premium cork handles.

Shop Elite

too tough for a bow

Still not sure? Grab A Gift Card.

When in doubt, let the angler figure it out. Skip the returns and send an Ugly Stik gift card — a gift that always lands a keeper.

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Red Ugly Stik Gift Card with candy canes