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Happy Fishmas

Ugly Stik’s Guide to Giftin’

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Free Hat with Orders $99+ 

Spend $99 and get a FREE Black Camo Trucker Hat--a $24.99 value!
Limited Time Offer - While Supplies Last.

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America's Toughest

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Ugly Stik Freshwater
Freshwater
Ugly Stik Saltwater
Saltwater
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Ice
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season's hottest drops

new arrivals are here

New
GX2™ Ice Spinning Rod|Ugly Stik®

GX2™ Ice Spinning Rod

$36.99
New
GX2™ Ice Spinning Combo|Ugly Stik®

GX2™ Ice Spinning Combo

$46.99
New
Carbon Ice Spinning Rod|Ugly Stik®

Carbon Ice Spinning Rod

$59.95
New
Carbon Walleye Spinning Rod| Ugly Stik®

Carbon Walleye Spinning Rod

$99.95
New
Carbon Walleye Spinning Combo| Ugly Stik®

Carbon Walleye Spinning Combo

$139.95
New
Carbon Walleye Casting Rod| Ugly Stik®

Carbon Walleye Casting Rod

$99.95
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Choose Your Own Adventure

Shop by Series

Ugly Stik GX2™
Ugly Stik GX2

Built tough to stand up to all the abuse you throw at it.

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Ugly Stik Carbon
Ugly Stik Carbon

Legendary durability with heightened sensitivity.

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Ugly Stik Bigwater
Ugly Stik Bigwater

When dependability, toughness, and durability matter.

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Ugly Stik Elite
Ugly Stik ELITE

Legendary Ugly Stik toughness featuring premium cork handles.

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ugly looks good on you

new apparel drop

New
Logo Short Sleeve T-Shirt |Ugly Stik®

Logo Short Sleeve T-Shirt

$24.99
New
Double Logo Short Sleeve T-Shirt |Ugly Stik®

Double Logo Short Sleeve T-Shirt

$24.99
New
Long Sleeve Performance Crew Sun Shirt |Ugly Stik®

Long Sleeve Performance Crew Sun Shirt

$34.99
New
Logo Pullover Hoodie |Ugly Stik®

Logo Pullover Hoodie

$59.99
New
Logo Twill Trucker |Ugly Stik®

Logo Twill Trucker

$24.99
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The lightest Ugly Stik ever!

Ugly Stik Carbon

The Ugly Stik® Carbon series: 100% graphite construction for lightweight feel, crisp actions, and enhanced sensitivity, all while upholding the legendary toughness of Ugly Stik.

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Ugly Stik Carbon

Tools & Equipment

Ugly Stik offers a comprehensive range of tools and equipment designed to enhance your fishing experience.

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Ugly Stik Tools and Equipment

Storage

Ugly Stik's storage offerings are built to withstand the rigors of fishing and help you stay organized on your angling adventures.

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Ugly Stik Storage