Because Mugs Don’t Catch Fish

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For Dads Who Dodge Yard Work

Freshwater

Lakes. Rivers. Backyard bragging rights.

These rods and combos are made for everything inland—bass battles, catfish showdowns, and those secret spots only Dad knows about. Tough enough for the thick stuff, nimble enough for the finesse moves.

For Dads Who Wrestle Sharks for Fun

Saltwater

Ocean-tested. Dad-approved.

Built to take on salt, spray, and the kind of monsters that snap cheap gear in two. Whether he’s casting off a pier or heading offshore, these rods and combos are made for big fights in big water.

Find His Fish. Pick His Weapon

Best of the best

These setups bite back—just the way he likes it.

He’s got the stories. Now get him the setup to back ‘em up. These gift-ready picks are made for the fish and waters he won’t shut up about.

For Dads Who Fish Like It’s a Contact Sport.

must have tools

Everything he needs. Nothing he doesn't.

Upgrade his fishing experience and his toolkit with gifts that’ll keep him hooked all all year round. Give the gift of fishing gear that works as hard as he does.

Still Not Sure? Let Dad Pick His Own Damn Gear.

If your old man’s got opinions (and you know he does), an Ugly Stik gift card gets him what he actually wants—and saves you from the return line.

Ugly Stik E-Gift Card