Man wearing Ugly Stik Hat & Shirt in the back of a truck organizing a tackle box.

Gear Up for Spring

New APPAREL NEVER LOOKED SO GOOD

Designed for early mornings, rough weather, and long days on the water. This is gear that works as hard as you do - no flash, no fuss, just performance.

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50 Years of Tough

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Fishing rod with 'Ugly Stik 50th' branding held by a person over water
Freshwater
Man fishing at the ocean with an Ugly Stik 50th Anniversary combo bent over the water. He is wearing a hat and sunglasses facing the water.
Saltwater
Man fishing by a lake with a cap and Ugly Stik branded t-shirt on
Apparel
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Ice
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Ugly Never Quits

50 years of fan favorites

Bestseller
  • GX2™ Casting Rod| Ugly Stik®

GX2™ Casting Rod

$59.95
3.4
Rated 3.4 out of 5 stars
10
Bestseller
  • GX2 Spinning Rod Prod | Ugly Stik®

GX2™ Spinning Rod

$59.95
4.4
Rated 4.4 out of 5 stars
26
Bestseller
  • GX2 Spinning Combo Prod | Ugly Stik®

GX2™ Spinning Combo

$79.95
4.2
Rated 4.2 out of 5 stars
17
Bestseller
  • Bigwater Conventional Rod Prod | Ugly Stik®

Bigwater Conventional Rod

$79.95 - $94.95
4.0
Rated 4.0 out of 5 stars
10
Bestseller
  • Bigwater Spinning Rod Prod | Ugly Stik®

Bigwater Spinning Rod

$79.95 - $84.95
4.8
Rated 4.8 out of 5 stars
4
Bestseller
  • Carbon Spinning Combo Prod | Ugly Stik®

Carbon Spinning Combo

$139.95
4.8
Rated 4.8 out of 5 stars
5
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  • 10 years
    Year Rod Warranty
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    30 Day Easy Returns
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half a century of grit

Shop by Series

Ugly Stik GX2™

GX2

Built tough to stand up to all the abuse you throw at it.

Shop GX2
Ugly Stik Carbon

Carbon

Legendary durability with heightened sensitivity.

Shop Carbon
Ugly Stik Bigwater

Bigwater

When dependability, toughness, and durability matter.

Shop Bigwater
Fishing rod with 'ELITE' branding on a checkered background

Elite

Legendary Ugly Stik toughness featuring premium cork handles.

Shop Elite

Get up to $30 in credit

Spend $100, get $15 in credit. Spend $175, get $30 in credit.

the next chapter of tough

New Arrivals

Available in Store Out of Stock
  • 50th Anniversary Spinning Combo | Ugly Stik®

50th Anniversary Spinning Combo

$50.00
4.9
Rated 4.9 out of 5 stars
7
New
  • Elite Spinning Rod|Ugly Stik®

Elite Spinning Rod

$84.95
5.0
Rated 5.0 out of 5 stars
4
New
  • Elite Casting Rod|Ugly Stik®

Elite Casting Rod

$84.95
5.0
Rated 5.0 out of 5 stars
1
Out of Stock
  • Elite Spinning Combo|Ugly Stik®

Elite Spinning Combo

$119.95
New
  • Elite Baitcast Combo|Ugly Stik®

Elite Baitcast Combo

$139.95
5.0
Rated 5.0 out of 5 stars
1
New
  • GX2™ Ice Spinning Combo|Ugly Stik®

GX2™ Ice Spinning Combo

$46.99
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tough since 1975 50 years of memories
Fishing rod with 'Ugly Stik 50th' branding held by a person over water
Person fishing from a boat on a calm lake with trees and sky in the background
Woman fishing with an Ugly Stik 50th Anniversary Spinning Combo by a lake with trees in the background
Man fishing at the ocean with an Ugly Stik 50th Anniversary combo bent over the water. He is wearing a hat and sunglasses facing the water.
Ugly Stik 50th Spinning Reel with a blurred natural background
Man holding a few Ugly Stik 50th Anniversary Spinning Combos with a blurred background.
Man fishing from a kayak with an Ugly Stik 50th Anniversary Spinning Combo on a calm lake with trees and a house in the background.
Person wearing a Mossy Oak hoodie with 'Ugly Stik' logo by a body of water.